Leveraging footage from Spider-Man: No Way Home, we spoke with current Chief Technology officer at Sony Pictures, Bill Baggelaar, about the performance of the BRAVIA XR TV range.
I produced this shoot on the Sony Pictures Studio lot in Culver City. Including pre-production starting mid-May through post, with the edit going live July 25th, 2022.
This piece was a co-promotion with Sony Electronics. Edit by Ryan Walch. Thanks to Ryoichi Inoue, Takuma Hosomi, Kevin O'Bryant, Tony Saccoccio, Tomoko Kamimoto, Bill Baggelaar.
Production services provided by Gary Khammar and his team from Light Source & Imagery.